{"product_id":"risewell-natural-kids-mineral-toothpaste","title":"RiseWell Natural Kids Mineral Toothpaste","description":"\u003ch2\u003eKids will brush their teeth without you asking!\u003c\/h2\u003e\nIt's like a party in the mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of the bowl, RiseWell natural toothpaste for kids is packed with hydroxyapatite; a naturally-occurring mineral that strengthens teeth. Daily usage will leave your kid's teeth visibly whiter, healthier, and stronger as their smiles grow and mature. And the best part? It's safe enough to eat—even if your kids (or you, wink wink) eat the whole delicious tube!\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eNo compromises, just results.\u003c\/h2\u003e\nUnlike many natural toothpastes, we didn’t just remove the toxic ingredients found in traditional toothpastes; we swapped in 100% safe and natural alternatives that clean and protect just as effectively.\n\u003cul\u003e\n\u003cli\u003eDermatologist tested and clinically tested for irritation\u003c\/li\u003e\n\u003cli\u003eNO petroleum, parabens, artificial fragrance or preservatives\u003c\/li\u003e\n\u003cli\u003eRated ONE on the \u003ca href=\"https:\/\/www.ewg.org\/skindeep\/products\/812344-earth-mama-simply-non-scents-baby-lotion%20%20\/\" target=\"_blank\"\u003eEWG’s Skin Deep Cosmetics Database\u003c\/a\u003e, the lowest hazard rating a product can achieve\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"pc\"\u003eNatural Hydroxyapatite Toothpaste\u003c\/h3\u003e\n\u003cp\u003eIt’s different because it works: RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 97% of our tooth enamel and 60% of your bones and has been proven to strengthen and protect your teeth without fluoride.\u003c\/p\u003e","brand":"RiseWell","offers":[{"title":"Default Title","offer_id":46054582714604,"sku":"RW-TP-kids","price":10.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5462\/2700\/files\/Kids-Risewell-toothpaste_49103714-a032-44fd-bb09-e904641245b8.webp?v=1735574786","url":"https:\/\/members.theswellscore.com\/products\/risewell-natural-kids-mineral-toothpaste","provider":"TSS Member Store","version":"1.0","type":"link"}